When reading blogs or checking out people’s profiles, I often stumble over the most puzzling job titles and descriptions. For that matter, some book titles and tutorials also have some of the same strange choices of words.
Let’s take two of the fairly common: NINJA and ROCKSTAR.
The ninja (or shinobi) were covert agents in feudal Japan. Among their skills were espionage, assassination, sabotage, infiltration, and crazy combat skills. They are not to be confused with the samurai, who followed strict codes of honour.
Now, when people call themselves a ninja anything, no matter how you spin it, it kinda makes me think of some sneaky person, who’s trying to infiltrate organisations, spy on them, and assassinate people or products. I am also thinking of mercenaries, bowing to the almighty God of the Quick Buck at whatever risk.
So why anyone would turn this word around into a positive, I have no idea. They are either using words they don’t understand or, worse, they somehow have an upside-down scale of morality and values. An assassin is better than a defender and loyal, honourable fighter? Why not samurai developer? Samurai social media manager?
Looks to me like these people value killers for hire.
If I want to hire a rockstar, it won’t be for writing content for my law firm. “Sex, drugs and rock’n roll” says it all.
I appreciate what rockstars accomplish, I enjoy their music and performance on a stage or in a video. But let’s be honest – some play around with more recreational drugs that they can handle, tend to have unprotected sex with underaged groupies or some such crazy stuff. Hey, it’s their prerogative. After all, riding the wave of success can be a wild trip…
Why not call yourself a brain surgeon, if you produce content of such quality that bends people’s minds to your will? Why not call yourself a magician, if you’re so good at messing with people’s perception? Why not call yourself a builder, if you achieve such greatly visible results? Why not an ultimate problem solver?
Anyway, that’s the rant for this age. I confess, it probably comes from being a weirdo that doesn’t fit in with the times and having no clue about present-day personal branding strategies. I don’t see what’s wrong with keeping things simple and honest. After all, when it comes to someone giving you hard-earned money, the last thing they will care about is what you call yourself, seeing as they’d probably like to see results.
Think about it – “Steve Jobs – ninja CEO of Apple Inc.“, “Albert Einstein – rockstar scientist“…
If you feel like you need to be praised for your wonderful achievements and performance, ask your client for a freaking feedback or testimonial, is what I say!
NOTE TO SELF:
Hit the pillow, ma’am, you need your beauty sleep.